An account of remarkable cures, performed by the use of herbs and roots, : prepared by Dr. Lamert, No. 12, Church-Street, Spittalfields, Three Doors from Brick-Lane, opposite the French Church, London. Whose reputation is well known by the numerous and surprizing cures performed by him both in public and private. N.B. Dr. Lamert think it necessary to observe, he is no Stroller, Quack, or Emperic; ... Please to read this pamphlet with attention, and take care of it.
The pattern
This still is filed under Reason-why.
Define
A specific reason the offer is priced, timed, or structured this way. Not a mood. A reason.
Mechanism
Justification. A concrete cause makes a claim feel earned. Because we overbought. Because the season ends Sunday.
Verdict
The price or the ask looks irregular
Why it works
It heavily relies on social proof and distancing from quacks. By providing a barrage of testimonials from named individuals with specific locations, it builds overwhelming credibility for a suspicious audience.
Steal this when
You are in an industry plagued by charlatans and need to establish trust through overwhelming, verifiable social proof.