Carmex turns baby's tears to smiles : the wonderful new remedy for baby's digestive disorders / with the compliments of the Wm. Browning Co., Ltd.
The pattern
This still is filed under Problem-agitate-solve.
Define
Name the problem, make the cost of leaving it felt, then present the way out as relief.
Mechanism
Tension then release. The offer is not an interruption. It is the only door once the cost of staying is clear.
Verdict
The problem is known but not yet urgent
Why it works
It taps into a mother's deepest desire (her baby's happiness) and offers a scientifically backed, gentle solution to a common problem.
Steal this when
When marketing a product for infants to anxious or caring mothers.