The [key] to health : burdock blood bitters.
The pattern
This still is filed under Keepable trade card.
Define
A small card people keep (pretty, useful, or collectible) that carries the brand after the encounter.
Mechanism
Retention object. The gift is the media. Recall is paid for by usefulness or delight, not by repetition.
Verdict
We can put a physical or digital keepable in someone's pocket and they will not throw it away.
Why it works
The elegant, fashionable illustration acts as a strong visual hook for female readers, which seamlessly transitions into an empathetic health pitch on the back.
Steal this when
Targeting a female demographic with a visually appealing, fashionable front that leads into a sensitive medical pitch.