Burdock blood bitters : invalid ladies : this is for you [b28686238]
The pattern
This still is filed under Keepable trade card.
Define
A small card people keep (pretty, useful, or collectible) that carries the brand after the encounter.
Mechanism
Retention object. The gift is the media. Recall is paid for by usefulness or delight, not by repetition.
Verdict
We can put a physical or digital keepable in someone's pocket and they will not throw it away.
Why it works
The colorful, dynamic front catches the eye, while the back provides a serious, empathetic message addressing a taboo subject for women. The contrast between the playful front and earnest back makes the card memorable.
Steal this when
You need to deliver a sensitive message and use an engaging, non-threatening visual hook to get the reader to pick up the piece.