Burdock blood bitters : invalid ladies : this is for you [b28686226]
The pattern
This still is filed under Keepable trade card.
Define
A small card people keep (pretty, useful, or collectible) that carries the brand after the encounter.
Mechanism
Retention object. The gift is the media. Recall is paid for by usefulness or delight, not by repetition.
Verdict
We can put a physical or digital keepable in someone's pocket and they will not throw it away.
Why it works
The charming, innocent visual of a healthy child contrasts with the serious, problem-oriented copy on the back, softening the medical pitch. The copy builds empathy by acknowledging the untold miseries of women, establishing a bond before pitching the product.
Steal this when
Use a disarming, pleasant visual on the front to ensure a medical or embarrassing pitch on the back gets read.