A positive cure for sick headache : Carter's Little Liver Pills / Carter Medicine Co.
The pattern
This still is filed under Keepable trade card.
Define
A small card people keep (pretty, useful, or collectible) that carries the brand after the encounter.
Mechanism
Retention object. The gift is the media. Recall is paid for by usefulness or delight, not by repetition.
Verdict
We can put a physical or digital keepable in someone's pocket and they will not throw it away.
Why it works
A small, visually appealing trade card serves as a pocket-sized reminder of the brand and its core claim.
Steal this when
You want to distribute low-cost, high-retention physical reminders of your brand.