White as snow : if you wish your linen to be white as snow, Sunlight Soap will make it so.
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
Uses a physical novelty (die-cut card) to make a classic, visually evocative promise (white as snow).
Steal this when
You have a single, highly visual benefit that can be reinforced by the shape or format of the ad itself.