Sunlight" : in sympathy : Sunlight Soap is in sympathy with the joys of women ... / Lever Brothers Ltd.
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
Personifies the brand as a sympathetic friend who understands the difficult lives of women and wants to help.
Steal this when
You want to elevate a household brand from a mere product to a supportive companion in the customer's daily life.