Sunlight : my soap is my fortune sir, she said / Lever Brothers Ltd.
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
It plays on a well-known nursery rhyme ('My face is my fortune, sir, she said') to create a catchy, memorable headline. It then backs up the whimsical front with a very hard-hitting financial guarantee (£1,000) on the back.
Steal this when
You want to pair a soft, familiar cultural reference (like a nursery rhyme) with a strong, risk-reversing guarantee to build trust.