It floats : Swan Soap : train up a child in the way it should go / Lever Brothers Limited.
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
It appeals to a mother's desire for her child's long-term health and beauty. The floating feature is highlighted visually as a memorable gimmick that proves its purity and uniqueness.
Steal this when
You want to create lifelong brand loyalty by targeting parents and framing the product as an essential healthy habit for their children.