Harmony in every home where Sunlight soap is used / [Lever Brothers Ltd.].
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
It uses an elaborate, extended metaphor (musical notation) to make reading the sales copy entertaining. The die-cut shape of an organ guarantees it stands out, while the puns keep the reader engaged all the way to the final claim.
Steal this when
You are trying to make mundane product benefits (like 'saves time' or 'makes clothes soft') interesting by wrapping them in a clever, thematic metaphor that the reader has to decode.