Bookmark : Strong arms are not necessary to do the washing when Sunlight Soap is used.
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
A useful physical item (bookmark) that delivers a single, strong benefit-driven message every time the user reads a book.
Steal this when
Using a small, functional premium to deliver a concise, memorable benefit statement.