A friend for fair forms and faces ... : Swan White Floating Soap ... / Lever Brothers Ltd.
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
The historical romance illustration creates an aspirational, 'dainty' atmosphere, while the bulleted copy directly addresses the specific sensory benefits women want in a toilet soap: floating, appearance, aroma, and purity.
Steal this when
You are selling a premium personal care product and want to associate it with elegance and refinement while clearly listing its sensory benefits.