1896 Premium Catalogue, Bee Soap: Over 300 Articles for Bee Soap Wrappers
The pattern
This still is filed under Iconic figure claim.
Define
A single figure, drawn, silhouetted, or posed, is the whole claim. You can read it across a street.
Mechanism
Compression into a body. The figure is not decoration. It is the sentence. Distance-legibility is the test.
Verdict
Poster scale, outdoor, packaging at a glance
Why it works
The use of beloved, recognizable characters (the Brownies) acts as an instant attention-grabber and builds positive brand association. The visual of massive shipping volume implies huge popularity and demand.
Steal this when
You want to leverage popular culture or character mascots to make a mundane loyalty program (saving soap wrappers) feel fun, massive, and event-driven.