Building Business: An Illustrated Manual for Aggressive Business Men
The pattern
This still is filed under Craft-argument book.
Define
A book or manual that sells a method by arguing it. Chapters as proof, not as decoration around a product.
Mechanism
Authority by treatise. The reader who accepts the argument has already accepted the seller as teacher.
Verdict
We can teach a craft in public and the teaching is the funnel.
Why it works
It establishes immediate reciprocity and trust through extreme frankness. The author explicitly states that he included ads in the book 'for the profit there is in them' and that 'Something for nothing isn't business.'
Steal this when
When you want to build immediate trust by being brutally honest about your profit motives and business relationships.