Let the hen whip the kaiser! by increasing the food supply ... no man is too poor to invest in a few hens. No investment will yield larger profits
The pattern
This still is filed under Civilian war-duty equate.
Define
A civilian act (saving, making, staying quiet) is framed as the same duty as the front.
Mechanism
Moral equate. The small act inherits the gravity of the large one. The ask is ordinary. The meaning is not.
Verdict
We need mass compliance on an unglamorous behavior and can honestly tie it to a shared stake.
Why it works
The cartoon provides an absurd, memorable visual hook, translating a global war into a backyard project. It pairs this patriotic appeal with hard financial self-interest ('Let the Hen Pay Your War Tax').
Steal this when
You need to convince people to take up a small, productive habit by showing them how it solves both a civic duty and a personal financial problem.