The feeding of infants and the use of Benger's Food for all ages / Benger's Food, Ltd.
The pattern
This still is filed under Borrowed medical authority.
Define
The claim wears a lab coat: a diagram, a percentage, a clinical tone that is not necessarily a clinician.
Mechanism
Authority costume. Science-looking form transfers trust. Use it only when the substance matches, or we are documenting a historical mechanism. We do not recommend the abuse.
Verdict
We have real evidence and the buyer needs it in a form they already trust: a chart, a protocol, a named standard.
Why it works
It leads with a generous, objective truth ('The best and least troublesome way of rearing a baby is by natural feeding') which builds immense trust. When it introduces the product, it uses a logical, scientific explanation (predigestion of casein) that makes the product seem like a necessary medical intervention rather than a grocery item.
Steal this when
You are selling a complex or health-related product and need to establish extreme trust by providing objective, medically-styled instructions.