Baldwin's herbal guide to health : descriptive catalogue of herbal remedies : laboratory: 77, Walworth Road, London, S.E. / G. Baldwin.
The pattern
This still is filed under Borrowed medical authority.
Define
The claim wears a lab coat: a diagram, a percentage, a clinical tone that is not necessarily a clinician.
Mechanism
Authority costume. Science-looking form transfers trust. Use it only when the substance matches, or we are documenting a historical mechanism. We do not recommend the abuse.
Verdict
We have real evidence and the buyer needs it in a form they already trust: a chart, a protocol, a named standard.
Why it works
It positions herbal remedies as safe, natural, and historically proven, appealing to those distrustful of harsh chemicals.
Steal this when
When marketing a line of natural or alternative health products.