A leaf from the dictionary : what Bovril means to the user / [Bovril Limited].
The pattern
This still is filed under Borrowed medical authority.
Define
The claim wears a lab coat: a diagram, a percentage, a clinical tone that is not necessarily a clinician.
Mechanism
Authority costume. Science-looking form transfers trust. Use it only when the substance matches, or we are documenting a historical mechanism. We do not recommend the abuse.
Verdict
We have real evidence and the buyer needs it in a form they already trust: a chart, a protocol, a named standard.
Why it works
Formatting an ad to look like a dictionary page gives the product an aura of established authority and makes its benefits seem like objective facts.
Steal this when
You want to assert your product as the standard in its category by adopting the formatting of a trusted reference work.