Keep this Horror From Your Home. Invest 10 Percent in War Bonds Back Up our Battleskies!" poster
The pattern
This still is filed under War-bond ask.
Define
Money is requested as duty. The instrument is financial. The motive is belonging to the effort.
Mechanism
Civic purchase. The buyer is not shopping. They are enlisting with a wallet. Price is framed as participation.
Verdict
A public or communal instrument needs wide subscription and the stake is genuinely shared.
Why it works
It uses visceral fear and racial caricature to make the threat of losing the war feel personal and immediate to the home front. The solution is presented as a clear, quantifiable action (10%).
Steal this when
You are trying to mobilize immediate action by presenting a severe, emotional threat that your product directly prevents.