WORK TO SET 'EM FREE! NURSES FROM CORREGIDOR. WORK TO KEEP 'EM FIRING" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
Leverages outrage and patriotism by showing captive American nurses. It connects civilian factory work directly to the liberation of specific, sympathetic prisoners of war and the continued fight.
Steal this when
You need to motivate a workforce by connecting their daily, potentially mundane tasks directly to a high-stakes, emotional outcome.