Tokio Kid" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
Similar to other anti-absenteeism posters of the era, it uses extreme caricature and reverse psychology to induce guilt and anger. It frames taking time off as receiving praise from a hated and brutal enemy, making the worker feel complicit in Axis victories.
Steal this when
You want to stamp out a behavior by associating it with the approval of a despised antagonist.