THIS ISN'T WAR - IT'S MURDER. MAKE `EM PAY - KEEP PRODUCING" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It leverages real news of atrocities to generate visceral anger and immediately channels that rage into a specific, productive outlet (manufacturing). The torn newspaper adds documentary realism to the illustration.
Steal this when
You need to translate audience outrage over a recent event into immediate, productive action.