THE SABOTEUR'S FAVORITE WEAPON IS ARSON" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It personifies the abstract danger of accidental fire as an active, malicious enemy agent. This makes the threat feel immediate and intentional, heightening vigilance among workers.
Steal this when
When you need to make a passive risk (like accidents or poor security) feel like an active, malicious threat to increase compliance.