TELL IT TO THE MARINES" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It uses an arrogant quote from the enemy as a foil to highlight the quiet, looming strength of the Marines. The visual scale difference reinforces the message of American superiority.
Steal this when
When you want to belittle a competitor's claims by contrasting them with your own proven strength.