STOP HIM AND THE JOB'S DONE" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
The extreme close-up and direct eye contact of the enemy aiming a gun creates a visceral fight-or-flight response. The copy distills the massive complexity of a world war into one simple, actionable task.
Steal this when
When you need to motivate action by simplifying a complex struggle into a single, direct confrontation.