Our Battle is Production" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It uses extreme caricature and a literal physical metaphor (squeezing) to show the effect of an otherwise mundane industrial part on the enemy. It turns a piece of metal into a weapon of direct action.
Steal this when
You need to show how an invisible or unglamorous component part contributes to the ultimate defeat of a competitor or problem.