Men wanted today to work on pulpwood cutting, logging and in saw mills" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It functions as a straightforward classified ad blown up to poster size. The imagery is traditional and masculine, appealing to those capable of heavy labor.
Steal this when
You need a direct, urgent call for labor without metaphorical embellishment.