Keep'em Coming" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It elevates assembly-line workers to the status of mythic heroes. The phallic, massive artillery shell dominates the composition, emphasizing the sheer power of what they are producing.
Steal this when
You need to instill deep pride and a focus on quality in a manufacturing or blue-collar workforce.