Keep pitching - We need those planes. U.S. Army Air Forces" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It creates a direct, personal connection between the end-user (the combat pilot) and the producer (the factory worker). The friendly, encouraging tone treats the workers as part of the same team.
Steal this when
You want to motivate a production or support team by showing them the human face of the people who rely on their work.