Joe Dope says, 'Why bother to clean Up a small spot of spilled gasoline?" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It uses dark humor and a recognizable archetype of the workplace idiot ('Joe Dope') to teach safety. The rhyming verse and sequential art make the lesson entertaining rather than preachy.
Steal this when
You are doing internal safety or compliance training and want to avoid sounding like a boring manual by using dark humor.