Give us More P-51's" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It tells a thrilling micro-story of combat survival and success, making the product (the plane) the hero. The specific details (3 seaplanes, 4 barges, 2 trains, a seagull) make the story credible and compelling.
Steal this when
You want to highlight the durability and effectiveness of a product through a dramatic real-world case study.