Give us More C-46's" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It connects the factory worker's daily output directly to the heroism of the battlefield. By showing the plane in action and naming the specific theater ('Over the hump'), it gives the worker a sense of vital contribution.
Steal this when
You need to motivate a team by showing them the end result of their labor.