Give us More B-26's" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It uses a real battle report to prove the quality of the product the workers are building. By detailing how the plane withstood extreme damage and saved its crew, it makes the workers proud of their craftsmanship and eager to supply more.
Steal this when
You want to build pride and motivate production by showing the team a field report of their product performing heroically under pressure.