Fagbag" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It leverages wartime paranoia and intense anti-enemy sentiment to enforce a domestic conservation behavior (fire safety). By equating a dropped match with sabotage, it raises the stakes of a minor careless act.
Steal this when
You need to tie a mundane, easily forgotten compliance task to a massive, emotionally charged external threat.