Down the ways in fewer days" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It visualizes speed by showing a massive ship literally breaking through the constraints of the calendar, pairing a rhyming, memorable slogan with a satisfying image of progress.
Steal this when
You need a memorable internal rally cry for hitting a major speed or scheduling goal.