Don't Slow Up...They Won't!!" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It pairs a direct behavioral command with a visceral threat, using the bloody daggers and unblinking stares of the caricatured dictators to enforce the idea that any drop in productivity is an opening for a ruthless enemy.
Steal this when
You want to prevent fatigue or complacency by reminding the team that the competition is still coming for them.