America is the loser too - when avoidable accidents stop production. The U.S. army says - 'Make haste safely" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It elevates workplace safety from a personal or corporate issue to a matter of national security and patriotism. The phrase 'Make Haste Safely' perfectly balances the urgent need for fast war production with the necessity of caution.
Steal this when
You need to enforce compliance or safety protocols by elevating individual behavior to a larger, shared mission.