100 Percent Production - Axis trouble. Keep the bums on the Double!" poster
The pattern
This still is filed under Us-versus-them positioning.
Define
The buyer is invited into a side. The product is what we use. The named other is what we refuse.
Mechanism
Identity contrast. Choosing the offer is choosing a group. The out-group does as much work as the claim.
Verdict
The category is crowded
Why it works
It uses caricature and mockery to belittle the enemy, making them appear foolish and defeated. It connects the abstract concept of '100% production' directly to the physical punishment of the Axis leaders.
Steal this when
You want to motivate a workforce by showing the direct, tangible (and satisfying) impact of their labor on the competition or enemy.