Tabloid laxative vegetable, advertisement
The pattern
This still is filed under Problem-agitate-solve.
Define
Name the problem, make the cost of leaving it felt, then present the way out as relief.
Mechanism
Tension then release. The offer is not an interruption. It is the only door once the cost of staying is clear.
Verdict
The problem is known but not yet urgent
Why it works
It juxtaposes a potentially uncomfortable subject (laxatives) with a bright, wholesome, cheerful visual of a healthy woman and fresh flowers, neutralizing the stigma and suggesting natural relief.
Steal this when
You are selling a product that solves an awkward or bodily problem, and you want to use contrasting wholesome imagery to make it approachable.
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