Eastman Kodak Co.'s Brownie Cameras $1.00
The pattern
This still is filed under Price-anchoring offer.
Define
A higher reference number is shown first so the real price reads as a concession, not as a starting bid.
Mechanism
People judge a price against the first number they see. The anchor must be a real comparison or it collapses.
Verdict
We have a credible reference the buyer will accept
Why it works
The child in the headline is doing double duty: it is a gift-buying instruction and an ease-of-use proof at once, since if a schoolboy can work it the adult reader certainly can. Drawing the cartoon Brownies at sprite scale makes the camera look huge and the product look like a character rather than hardware, borrowing affection from a property children already knew. The dotted price table is the honest move that makes the dollar believable - it shows film and finishing cost pennies more, so the reader is not waiting for the catch. Repeating $1.00 twice in display type means the price survives any glance at the page.
Steal this when
You are putting a cheap version of a serious product in front of gift-buyers and the price alone will read as a toy. Prove it is real with named components and an itemised accessory list, and let an easy user - a child, a beginner - carry the simplicity claim in the headline.