Arbeid voor de vrouw. Loten van de Nationale tentoonstelling van vrouwenarbeid à 50 cents op het terrein en in de Depots verkrijgbaar. Eerste prijs een juweelen sieraad ter waarde van f.1000
The pattern
This still is filed under Price-anchoring offer.
Define
A higher reference number is shown first so the real price reads as a concession, not as a starting bid.
Mechanism
People judge a price against the first number they see. The anchor must be a real comparison or it collapses.
Verdict
We have a credible reference the buyer will accept
Why it works
The slogan is not set as type floating over the picture, it is carved into the anvil inside the picture, so the claim arrives as an object in the scene rather than as a caption. The image and the sales block are kept in strictly separate territories, which lets the drawing stay ornamental while the offer stays as loud as a handbill - price, where to buy, and the prize all in condensed bold. Weight inside the text block does the selling: the words carrying the number and the prize are set largest, so a passerby who reads only three phrases still gets the offer.
Steal this when
Copy this when a cause needs a commercial hook to fund it - keep the emotional image and the transactional block visually separate so neither softens the other. The carved-slogan device is worth stealing any time you want a claim to feel like a fact in the world rather than advertising copy.