Are you a mosquito breeder?" poster
The pattern
This still is filed under Negative headline.
Define
The first line is a warning, a refusal, or a negated claim. Something the reader cannot skim as praise.
Mechanism
Pattern interrupt. A negative is harder to slide past than a compliment. The payload must arrive immediately after the stop.
Verdict
The category is full of sunny claims
Why it works
It uses a provocative question to grab attention, then immediately points the finger at the reader with specific, common behaviors that cause the problem. By labeling the soldier a "breeder," it forces them to take personal responsibility for a shared environmental threat.
Steal this when
You need to correct common, careless behaviors that collectively create a large systemic problem for the group.