Pears Soap (3093593546)
The pattern
This still is filed under Keepable trade card.
Define
A small card people keep (pretty, useful, or collectible) that carries the brand after the encounter.
Mechanism
Retention object. The gift is the media. Recall is paid for by usefulness or delight, not by repetition.
Verdict
We can put a physical or digital keepable in someone's pocket and they will not throw it away.
Why it works
The novelty of a die-cut shape makes it a collectible item, ensuring it is kept and admired rather than thrown away.
Steal this when
You are producing a trade card or giveaway and want it to be collected and kept by the audience.
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