Lydia E. Pinkham's Vegetable Compound (3092961593)
The pattern
This still is filed under Keepable trade card.
Define
A small card people keep (pretty, useful, or collectible) that carries the brand after the encounter.
Mechanism
Retention object. The gift is the media. Recall is paid for by usefulness or delight, not by repetition.
Verdict
We can put a physical or digital keepable in someone's pocket and they will not throw it away.
Why it works
The flowers imply the natural, vegetable origins of the compound while providing a decorative piece for scrapbooking.
Steal this when
When using natural imagery to subtly communicate the organic ingredients of a product.