Zaait rogge of tarwe
The pattern
This still is filed under Image carries the claim.
Define
One image does the entire argument. Copy, if any, is a caption, not a second ad.
Mechanism
Pictorial claim. The picture is readable as a sentence. If we need a paragraph, we picked the wrong picture.
Verdict
The idea is visual and the surface is a poster, a feed, or a silent frame.
Why it works
The type is broken across the figure so the head sits between the verb and its object, which forces the eye to travel the full width of the poster and makes the man the subject of the sentence. The instruction is reduced to a verb and a two-item choice, so there is nothing to decide beyond which of the two - a closed choice reads as easier to comply with than an open request. The seed leaving the hand is the only motion in the picture and it is placed at the outer edge, where the eye exits, so the poster ends on the action it is asking for.
Steal this when
Use when the ask is a specific behaviour rather than a feeling, and you can narrow it to one verb plus a short closed list of acceptable options. Set the type around the figure so the reader has to cross the image to finish the sentence.