See America, Welcome to Montana, WPA poster, ca. 1937 (1)
The pattern
This still is filed under Image carries the claim.
Define
One image does the entire argument. Copy, if any, is a caption, not a second ad.
Mechanism
Pictorial claim. The picture is readable as a sentence. If we need a paragraph, we picked the wrong picture.
Verdict
The idea is visual and the surface is a poster, a feed, or a silent frame.
Why it works
The image is built in three stacked textures - solid planes for the mountain, granular repetition for the forest, isolated silhouettes for the camp - so depth is produced by changing the mark, not by perspective or shading, which is the only way to get distance out of flat screened colour. The single galloping figure is the sole thing in motion on an otherwise still sheet, so the eye finds it instantly and reads the whole landscape as inhabited. Three lines of type do three different jobs at three different weights: campaign, destination, sponsor, with only the destination in a warm colour so the state name separates from the national programme. Sitting the type on its own pale band rather than on the artwork keeps the state name legible at the size a wall poster is actually read from.
Steal this when
Take the three-texture stack when you need depth in a flat, cheap or vector-only illustration and cannot use gradients or photography. The campaign-line-over-local-name structure is the one to copy when a national brand needs each regional execution to sell the region without breaking the campaign.