See America, WPA poster, ca. 1938
The pattern
This still is filed under Image carries the claim.
Define
One image does the entire argument. Copy, if any, is a caption, not a second ad.
Mechanism
Pictorial claim. The picture is readable as a sentence. If we need a paragraph, we picked the wrong picture.
Verdict
The idea is visual and the surface is a poster, a feed, or a silent frame.
Why it works
Cropping the arch on three edges is what creates the size - the eye completes a form larger than the sheet, which no amount of detail inside the frame could achieve. The riders are placed at the extreme lower left, the furthest point from the arch's mass, so the diagonal between them and the opening becomes the path the eye travels and quietly narrates the trip. Setting the type directly on the sand with no rule or panel makes the words feel like part of the ground plane rather than an overlay, keeping the image intact to the last inch. Reduced to five or six flat colours, the landscape reads as designed rather than recorded, which is what separates a poster from a photograph on a wall.
Steal this when
Use the crop-past-the-frame technique any time the subject's impressiveness is its size and you have a fixed canvas - let it run off three edges and put the human element at the far corner. Setting the wordmark straight onto the artwork with no container is right when the image is quiet enough at the bottom to carry it.