Koren
The pattern
This still is filed under Image carries the claim.
Define
One image does the entire argument. Copy, if any, is a caption, not a second ad.
Mechanism
Pictorial claim. The picture is readable as a sentence. If we need a paragraph, we picked the wrong picture.
Verdict
The idea is visual and the surface is a poster, a feed, or a silent frame.
Why it works
One word is doing the whole job. KOREN is set as the top band of the poster and then repeated in red inside the closing sentence, so a passer-by who reads nothing else still leaves with the demand word. The raised open hands are a begging gesture rather than a harvest gesture, so the picture states the shortage while the type states the request - image and copy split the argument instead of repeating it. The closing line adds the two qualifiers a farmer could otherwise dodge: not just grain, but grain soon and grain in volume.
Steal this when
Use when a single word is the entire ask and it has to survive being read at distance and at speed - a donation drive, a single-product push, a recruitment call. Repeat that exact word in the closing line rather than reaching for a synonym.