Junkers advertisement: Ein Loch in der Tasche!
The pattern
This still is filed under Image carries the claim.
Define
One image does the entire argument. Copy, if any, is a caption, not a second ad.
Mechanism
Pictorial claim. The picture is readable as a sentence. If we need a paragraph, we picked the wrong picture.
Verdict
The idea is visual and the surface is a poster, a feed, or a silent frame.
Why it works
The display type is line-screened rather than solid, which makes the headline semi-transparent - photograph and words sit on one plane instead of one being pasted on the other. The counter of the O is registered onto the hole in the fabric, so the word literally becomes the picture and the reader decodes both in a single move. The eye path is engineered: the letters descend left to right in a diagonal that matches the fall of the coins from pocket to palm, and lands on the payoff line at the foot. The logo is the only object with white around it, so it reads as the answer without needing a sentence to say so.
Steal this when
Copy this when a benefit is really about stopping an invisible, ongoing loss rather than gaining something new. It is also the structure to steal any time a headline has to sit over a photograph and you refuse to dim the image with a tint box.